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A Vine Reunion? Video Apps Clash and Byte Join Forces

  • January 27, 2021

Clash allows fans to tip influencers and pay them monthly subscription fees. Users can also monetize individual pieces of content. “If a person is busking on the corner in Silver Lake, someone can walk by and drop a dollar in their guitar case,” Mr. McNerney said. “In this case the video is the guitar case and someone can throw a dollar to that video.”

When the opportunity arose to purchase Byte in December, Mr. McNerney jumped. It felt to him like getting the Vine family back together again. “We could not be more excited to have Byte join the Clash family,” Mr. Hofmann said in an emailed statement. “Together, we will be able to put more power into the hands of creators so they’re able to focus on what they love without spending as much time worrying about how they’re going to make a living.” Karyn Spencer, who helped spearhead creator monetization efforts at Vine, is also an adviser to Clash.

Clash is not the only platform seeking to help influencers make money off their followings. Spurred by Patreon’s billion-dollar valuation and the rise of TikTok, the influencer economy has finally caught the eye of Silicon Valley investors. In October, Stir, an online platform that helps creators monetize and run their businesses, raised $4 million from big names in the social space including Jack Conte, the chief executive of Patreon, Chad Hurley, a co-founder of YouTube, and Casey Neistat, the YouTuber.

Clash, too, is taking on a new round of investment led by Seven Seven Six, the new investment fund of Alexis Ohanian, the Reddit co-founder, with additional funding from M13 Ventures and Plug and Play.

“If you’ve been watching the creator space a while you’ve seen this growing steadily for years but then it rocketed forward,” Mr. Ohanian said. “There’s a lot of tools that need to be built, and I think this is the platform to do it. If we can create more ways for more people to make a living creating content, that’s a good thing for everyone.”

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