It could have gone badly wrong; fallen into the category of overblown spectacle like the Moncler MondoGenius “global event,” spanning Milan to Shanghai and hosted by Alicia Keys (in Milan) and Victoria Song (in Shanghai) intoning lines like “What is truth?” while accompanied by meaningful pauses and videos created by the brand’s 11 collaborators, including J.W. Anderson, DingYun Zhang and Gentle Monster, to showcase their puffer artistry.
It would have been easy to play it quiet and intimate, like Giorgio Armani with his sunset-by-the-Med collection of liquid seaside suiting and nymphaes tulle gowns.
Or keep to the old rules of the basic runway like Salvatore Ferragamo (and, indeed, most designers thus far this season) — though even the basic runway is not without its risks, since it makes clunkers hard to hide. Like, for example, the entirely misguided idea that any grown woman might want to wear a diaper dress. Ever. Ferragamo has been without a women’s wear designer since Paul Andrew left in April, and it shows.
Article source: https://www.nytimes.com/2021/09/26/style/marni-armani-milan-fashion-week.html