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Are These Goggles the Next Cool Sunglasses?

  • September 26, 2021

When an aggressive white light suddenly slammed on overhead, almost everyone followed the first part of her instructions. (The second part? Not so much.)

In short, that’s how you persuade a horde of fashion people — influencers, stylists, buyers, editors, writers, friends of the brand and other assembled enthusiasts — to simultaneously strap on sunglasses resembling stylish ski goggles. When it looked as if some guests were about to yank them off midway through the show, strobe lights dissuaded them.

Sunnei calls the sunglasses Prototipo 3, and every model on the runway was wearing them. They were shown in a variety of colors, including jet black (which the audience wore), dark beige or white with red and blue lenses, like 3-D glasses. The rectangular acrylic frames have stubs, instead of full-length temples, that were attached to adjustable head straps. After the show, Sunnei put some for sale online.

It’s clear that Sunnei’s designers, Simone Rizzo and Loris Messina, believe in the marketability of this product (which they referred to as the “protagonist” of the show). Buzz has been gradually building around Sunnei since its founding as a men’s wear label in 2014, and last year it received a $7 million investment from the fashion group Vanguards.

Sunnei has emerged with a cool, rebellious energy in a city dominated by very old, very stable luxury houses. It has also built a solid following on Instagram, and it’s easy to imagine the Prototipo 3 becoming popular with influencers who gravitate toward the latest street-style eyewear, like racer sunglasses or those teeny Y2K color-tinted frames.

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