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Couture Fashion: Here’s What Happened

  • July 05, 2020

How does this compare to your normal professional life?

My work is generally up and down — I don’t work every day, but during shows I do. For some shows, I might have to arrive at 5 a.m. to get the models ready, and then that night, I might have to get a private client ready for a dinner. The only other time that’s remotely comparable, where I might have four jobs in one day, is the Cannes Film Festival.

But what is it like now?

For three months, everything stopped. I was lucky, because as a self-employed person, I qualified for the government assistance. They gave everyone 1,500 euros [about $1,700] if they had lost 70 percent of their income, and I lost 100 percent.

Ad campaigns that were postponed during lockdown are happening, and since no one can fly in, they are asking local teams. And we are lucky, in that clients have not used the excuse of Covid to lower the rates. I had an option on a video that one of the brands was going to do instead of a couture show, but it didn’t work out.

The problem with the videos is they involve very small teams. They really only need one artist, or maybe one and an assistant, whereas a show like Dior might use up to 40 makeup artists. So it’s a big loss for my income. And also my creativity.

What do you mean, creativity?

What I miss most, I think, is watching the creative process of a show, because that inspires me a lot, especially when it comes to trends for the next season. And I miss my colleagues.

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