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In Paris, Haute Couture Face Masks for All

  • July 07, 2020

There are disposable masks bought in bulk: light blue, three-ply, fastened with white elastic hoops. There are D.I.Y. masks, stitched at home, and designer masks, sold for $10 or $100.

Then there are masks made by a collective of the world’s most elite couturières: the seamstresses of Chanel, Dior and Saint Laurent, among others, who spent lockdown making more than 3,000 of them — a limited edition of sorts.

But these masks are not for sale, and the people wearing them are not influencers or celebrities. They are not the sort who, pre-pandemic, sat in the front row at Paris Fashion Week, wearing a mask plastered with bright white Chanel camellias. They are the city’s nurses, bakers and firefighters. And that distinction is important to the masks’ makers.

Their collective, called Tissuni (a portmanteau of the French words for “united fabric”), was founded in March by Marie Beatrice Boyer, a seamstress at Chanel.

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