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Shayne Oliver Announces the Return of Hood by Air

  • March 03, 2021

The first collection was photographed entirely on Naomi Campbell. Why did you pick her?

In the process of coming back, I was mood-boarding a lot of things, and a lot of the work actually has to do with strong Black female entities. We are all young, Black, gay men, with all of these strong women in the families. So we were like, “OK, so if we’re going in that direction, we should talk to mother.”

We had worked on a Naomi merch piece for the TV show “Empire,” and we were talking about the impact of that. We quote her, like, every other day. Her laughing and her looks just reminds us of the mother figures in our lives and how they interact with us in a loving but stern way.

What have you learned?

I think you really have to understand your own pace. Streetwear has been doing that, which is why I think streetwear is so modern now. It’s not about being absent, taking forever to do something. It’s, like, work on a bunch of stuff, get really proud of it, and just pace it out and really create a calendar for yourself. There’s a way to interact with the fashion world where you don’t put all of your work and all of your initiative behind the fashion machine, but you offer something that you think is missing.

This interview has been edited and condensed.

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