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TikTok Star Drama Is Good for Reality TV

  • July 14, 2020

Wheelhouse, a production studio, is working with the Hype House to pitch a reality show billed as “the modern day Mickey-Mouse club.” The Clubhouse, another Gen Z influencer collective, is working with ICM to shop the idea of a show around, which they hope to produce using an in-house team.

Clubhouse is also working with the “Jawline” director Liza Mandelup and Concordia Studio, a production company, on a potential project. The Kids Next Door house has met with production companies.

Charli D’Amelio, the most-followed influencer on TikTok, and her family are also exploring the possibility of a reality show and have signed a production deal with Industrial Media, the producer of shows like “American Idol” and “90 Day Fiancé,” her agent said.

TalentX, the management company behind the Sway House, said it hasn’t signed a shopping agreement with a production company yet, but has been taking meetings. “We are having multiple conversations now around town,” said Warren Lentz, the C.E.O. of TalentX. “It’s clear there’s a strong appetite and there’s white space that a streaming platform or network hasn’t stepped into. We have come up with five or six different show ideas that we’ve been talking with outlets about. I do know other houses are having those conversations as well.”

The boundaries between the online influencer world and reality TV are porous. Reality stars often amass large audiences on social media and pivot to full-time influencer-dom. And casting directors are known to pluck potential characters from the internet and put them on the big screen.

Tila Tequila, for instance, was a Myspace star before landing her own show. “The Amazing Race” and “Big Brother” have cast famous YouTubers in hopes of tapping into their young and engaged audiences online.

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