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We Tested Instagram Reels, the TikTok Clone. What a Dud.

  • August 12, 2020

So here was an opportunity to test Reels and compare it with TikTok. I invited Taylor Lorenz, our internet culture writer and resident TikTok expert, to share her thoughts about how Facebook’s clone worked versus the real thing. With her experience and my novice knowledge, we could assess how both the never-TikTokers and the TikTok die-hards might feel about Reels.

The verdict? For her, it was: Not good. For me, it was: Confused.

Let’s start with what was copied. Both TikTok, a stand-alone app, and Reels, a feature inside Instagram, are free to use. With Reels, Instagram mimicked TikTok’s signature ability to create short video montages, which are overlaid with copyrighted music and embellished with effects like emojis and sped-up motion.

The similarities pretty much ended there — and not in a positive way for Instagram.

On Instagram, the videos are published to a feed known as the Explore tab, a mishmash of photos, sponsored posts and long-form videos. On TikTok, videos are surfaced through For You, a feed algorithmically tailored to show clips that suit your interests. Reels also lacks TikTok’s editing features, like song recommendations and automatic clip trimming, that use artificial intelligence to speed up the process of video creation.

Taylor and I each tested Reels for five days and then talked about what we had found. We didn’t hold back.

TAYLOR I can definitively say Reels is the worst feature I’ve ever used.

BRIAN Please elaborate. As a never-TikToker, I feel that it’s probably the worst Instagram feature I’ve used, too, but your feelings seem stronger than mine.

Article source: https://www.nytimes.com/2020/08/12/technology/personaltech/tested-facebook-reels-tiktok-clone-dud.html

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