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A Lincoln Project ad frames a choice: a president who demeans women or one who respects them.

  • October 17, 2020

Then as the music soars, the ad encourages viewers to “imagine a different future for her” — one with Ms. Harris as Mr. Biden’s “right-hand woman.” It closes with a note of hope that doubles as a warning: “Your actions on Nov. 3 will define who she sees.”

The ad does not cover the sharply divergent views both men — and both parties — have on issues that affect women, including women’s reproductive rights.

Mr. Trump is known for his sexist remarks, and the clips the ad shows are real. Mr. Biden, on the other hand, has long styled himself a champion of women. He still refers to the Violence Against Women Act as his proudest legislative achievement and he said months before he selected Ms. Harris as his running mate that he would name a woman to his ticket.

A slightly modified 60-second version of the ad is running nationally on Fox News, MSNBC and CNN, according to Advertising Analytics. It began airing on Thursday morning.

The 2016 Democratic presidential nominee, Hillary Clinton, ran a similar ad four years ago. It did not work.

Article source: https://www.nytimes.com/2020/10/16/us/politics/lincoln-project-ad-trump-biden.html

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