Though other memes starring Mr. Sanders were often used to say something — he wore what appears to be the same coat in a 2009 fund-raising video in which he is “once again asking for your financial support,” a line that has been repurposed in a litany of ways — there was no such deeper meaning to the newest meme. Instead of using his image to make an argument, he was simply placed into new contexts, with his pose, outfit and expression themselves serving as the joke.
While the day belonged to Mr. Biden, the meme served as an amusing sideshow, a bit of fun and levity after four years in which presidential politics brought Mr. Sanders’s supporters few reasons to be in a good mood.
It wasn’t the only meme inspired by Inauguration Day: Others touched on the former first lady Michelle Obama’s outfit and on Lady Gaga, who sang the national anthem dressed not entirely unlike a character from the “Hunger Games.” But even with Janet Yellen, Mr. Biden’s nominee for Treasury secretary, dressed just as warmly, it was Mr. Sanders, the incoming chair of the Senate Budget Committee, who seemed far the favorite.
Early posts about him started with simple reviews of his practical, relatively unglamorous outfit. Some saw their uncles and fathers in his choice to put warmth over style.
Article source: https://www.nytimes.com/2021/01/21/us/politics/bernie-sanders-meme.html