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Joe Biden Begins First General Election TV Ad Blitz

  • June 18, 2020

Former Vice President Joseph R. Biden Jr. is making his first television ad buy of the general election, a $15 million television, digital, radio and print advertising blitz starting Friday for five weeks across six fall battlegrounds — all states that President Trump carried in 2016.

The ads, which will air in Michigan, Pennsylvania, Wisconsin, Florida, Arizona and North Carolina, as well as on national cable, are evidence of Mr. Biden’s improved financial position after he raised $80.8 million in May, as well as a forceful early effort to lock in and expand the consistent lead he has established in national polls over Mr. Trump.

Mr. Trump began advertising earlier this spring, spending nearly $22.7 million through Monday, according to data from Advertising Analytics, a media-tracking firm, including millions of dollars of attacks on Mr. Biden.

Despite the Trump campaign’s early hopes that it could expand the Electoral College map from 2016, the president has so far advertised in the same six states where Mr. Biden is going up with ads, along with Iowa and Ohio, two states that Mr. Trump won more comfortably in 2016 and that were not initially expected to be crucial 2020 swing states.

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