That success is partly because Apple has built an intensely loyal customer base, and also because it has designed its products in a way that makes it difficult for customers to switch to the competition, like Samsung and Google. The iPhone also remains among the best smartphones on the market in several areas, including camera technology and screen resolution.
Apple spent much of its advertisement showing off the iPhone’s new “cinematic mode,” a camera technology that can automatically follow and focus on a subject, resulting in videos that more closely resemble professional movies.
Apple’s emphasis on advanced camera technology in its iPhones is a reflection of its hefty investment in artificial intelligence to compete with Google.
A few years ago, Google’s Pixel smartphones used the search giant’s prowess in artificial intelligence to leapfrog the iPhone’s camera capabilities. But over the last few years, Apple made several aggressive moves to catch up, acquiring several A.I. start-ups and hiring a top A.I. executive from Google, John Giannandrea. Partly as a result, its newer iPhone cameras have received higher ratings than the Pixel.
As in past years, Apple unveiled two separate versions of the new iPhone: the entry-level iPhone 13 and iPhone 13 mini, and the more expensive and advanced iPhone 13 Pro and iPhone 13 Pro Max. Apple largely kept prices flat from last year’s models.
Article source: https://www.nytimes.com/2021/09/14/technology/how-good-is-apple-iphone-13.html