Mr. Simon joined the company in March 2020 after working in a similar role at Nike. On his watch, the consumer products team has grown to 60 people, from 20, and Netflix has made deals with Walmart, Sephora, Amazon and Target to sell clothes, toys, beauty kits and housewares, among other items, related to its series and films.
Netflix created the online store with the tech company Shopify. Mr. Simon described it as a “boutique,” adding that products tied to only a few Netflix shows will be included in its first few weeks.
“Lupin,” the buzzy French crime show about an expert thief, will be front and center at Netflix.shop later this month. In addition to baseball caps, T-shirts, hoodies and sweaters, the “Lupin”-related merchandise will include throw pillows ($60 apiece) and a side table ($150), all of it designed and produced in collaboration with the Louvre museum.
Two Netflix anime series, “Eden” and “Yasuke,” will be featured in the store on its first day. A clock based on the “Yasuke” character Haruto, created in collaboration with the artist and designer Nathalie Nguyen, is priced at $135.
Article source: https://www.nytimes.com/2021/06/10/business/media/netflix-shop.html