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Ninja Played Fortnite on YouTube, and the Gaming World Lost Its Mind

  • July 09, 2020

Fans and gaming news sites were initially quick to declare that Mr. Blevins had permanently landed on YouTube, but many pumped the brakes when it became unclear whether Mr. Blevins had signed a deal with the company.

Loyalists to Twitch, the Amazon-owned streaming platform, had begged Mr. Blevins to “come home” to the service, which he used as he rocketed to stardom several years ago before he signed a deal with Mixer, which is owned by Microsoft.

Mr. Blevins, who has said he makes more than $500,000 a month from streaming, has more than 14 million followers on Twitch — the most on the platform — despite not being active there since he left for Mixer last summer, reportedly making $20 million to $30 million in the process.

He has nearly 24 million YouTube subscribers, though he said on his stream that he had never gone live on YouTube before Wednesday.

If Mr. Blevins does choose to stream exclusively on YouTube, it could provide a boost for YouTube’s gaming push. The platform recently signed the contentious star Felix Kjellberg, better known as PewDiePie, to an exclusive contract, but trails Twitch over all in the fight to dominate the live gaming industry.

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