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The New Apple Watch Once Again Emphasizes Fitness

  • September 15, 2021

Apple Watch is the No. 1 smart watch, with 36 percent of the worldwide market, according to Canalys, a research firm. Apple has consistently emphasized the Watch’s health benefits, including incorporating the ability to measure your blood’s oxygen saturation.

This year, Apple announced some new features of its Fitness Plus subscription, a digital fitness service with workouts. The company said it was introducing five-minute workouts, winter sports and Pilates workouts and a group option that allows up to 32 people to exercise simultaneously and interact.

It also created a “time to walk” mode that gets people outdoors while listening to Camila Cabello, Dolly Parton and others. Apple said it would roll out Fitness Plus, which costs $10 per month, to an additional 15 countries this fall.

To compete with the Apple Watch, Google acquired the wearables company Fitbit this year for $2.1 billion. Last year, Amazon introduced the Halo, a fitness band that tracks movements and uses a microphone to detect people’s moods.

Jack Nicas and Kellen Browning contributed reporting.

Article source: https://www.nytimes.com/2021/09/14/technology/new-apple-watch.html

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